Hi, I’m Moshe — a San Francisco-born, Miami-based creative.

Before the pandemic, I built a career in retail with brands like Barneys New York, Shinola Detroit, and John Varvatos. While I gained valuable experience shaping brand identities and leading teams, I felt a growing pull toward something more creative.

During that time, I became active in Miami’s music scene as an outlet for expression — promoting shows while honing my design skills by creating flyers for local bands. That hands-on work rekindled my love for visual storytelling and set me on a more intentional creative path.

Influenced early on by my Peruvian painter father — who enrolled me in art school and taught me to see the world with curiosity — I eventually shifted my focus to design, illustration, and art direction. Since then, I’ve worked with Miami’s Raygun Agency to help a Brazilian cosmetics brand launch in the U.S. with a bold visual identity, collaborated with FK Irons on the launch and packaging of a cutting-edge tattoo machine, and currently support Coral Gables Art Cinema in shaping their print and digital presence.

I’m a lifelong learner, always exploring new ideas, refining my skills, and striving to create work that connects, resonates, and tells a story.

The work you see on this site are both freelance and in-house projects. Wanna chat about any projects? Click here.

CLIENTS:

FK Irons

El Dorado

Salon Line

Casa Florida

Tigre Miami

Homework Gallery

Madhouse Garage

A&S Capital